As a jewellery designer,
I soon found myself embracing the textile gem for men, ties made from
pure silk, the fabric of kings.
Of all the splendid
velvet, silk, brocade and fur clothing worn in the times of the Medici
clothier dynasty, the only speck of colour remaining in men’s wardrobes
are the silk ties. All the more reason for us men to place emphasis on
them, because it’s what makes us men individual, and expresses our
I may not be a Medici,
but I too have Italian silk production running in my blood, because one
of my ancestors is Giambattista Bonavino, a famous Genoan clothier in
his time. His grandson Lorenzo, however, was not content with retail
alone, and went to Como to produce silk fabrics himself.
were bred in the Brianza region south of Como as early as the
Renaissance period. In 1748, Como and its surrounds were home to 248
spinning mills, and in the 19th century, silks were the most important
export item in all of Lombardy. Even today, Como is responsible for 70
percent of Europe’s silk processing. So it was very easy for me to
revive the tradition of my Italian forefathers.
the colourful, Jacquard-woven silk for our ties is still spun on
Italian looms, but they are now state-of-the-art, computerised looms
which guarantee the unparalleled high quality of our silks.
However, our ties
are today still intricately hand-sewn from the tightly woven silks.
My tie and foulard collection allows me to continue the tradition of my ancestors, and take it into the next generation. An opulent explosion of colour, inspired by the patterns and colours of the Italian Renaissance is what makes the LORENZO CANA shawls, scarves, ties and fabrics so unusual and unique, and each of us a Medici of the new millennium.
Andreas Bretschneider, LORENZO CANA trademark owner
Impressum : Andreas Bretschneider , Hoyerswerdaer Strasse 25, D 01099 Dresden
Steuernummer : 202/209/10564 USt. Ident. Nr.: DE193722854
Telefon : 0351/8015382